Configuring Google Analytics is rather straight-forward considering how sophisticated the back-end is. There are essentially two steps:
1. Configure the Google Analytics Account
2. Insert Google Analytics into the website
Configuring Google Analytics
First you create a new Google Analytics account by clicking on the “Admin” button once logged in. They tend to move options around (!!) but click around until you find an option to “Create a new account.” It will then prompt you to select between a “Website” and a “mobile app.” No worries, you can ultimately choose both for one account.
Inserting Google Analytics
For Mobile Apps
Download and install the software development kit (SDK) for either Android or iOS.
Google Tag Manager
I knew NOTHING about Google Tag Manager so I look forward to researching further. More information is at http://www.google.com/tagmanager.
Google Analytics Plugins
Google allows for the creation of plugins to easily integrate with other platforms. For example, there are plugins for WordPress that allow you to simply paste your Google Analytics ID without needing to manually insert code anywhere.